Jason Damata - CEO, Founder

Jason has spent more than 20 years on all sides of the media industry.  He is the founder and CEO of Fabric Media, a media incubator and talent consortium focused on media strategies, marketing and business development for companies at the intersection of technology and entertainment. As the founder, he works closely with executives at TV networks, social networks and media companies to bring new experiences, insights and content strategies to market. Fabric Media is often the outsourced marketing and business development arm of small and mid-sized media organizations—all of which are disrupting the way content is created, distributed, measured or monetized. More... 

Melissa Hourigan - Head of Media Strategy for Enterprise Tech, Entertainment and Start-ups

With more than twenty years of high-tech and start-up PR agency experience, Melissa has helped shape the narrative around the major shifts in consumer experiences and business for major companies.

She has demonstrated leadership in the areas of company/product launches, M&A, pre- and post-IPO activities, partner and channel communications, customer audits, thought leadership and product performance and reviews programs.

Melissa has helped build buzz-building campaigns for companies such as Turner Broadcasting, VIZIO, ModernMom.com, AlwaysOnNetwork, Ask.com, GroupSystems, GeoEye, CartaSite, Raytheon, Polycom, TrackVia.com and Tribe Networks.

Mike Gasbara - Head of Emerging Technologies, Ad Tech

Mike Gasbara is an advertising technology, and emerging trends specialist at Fabric Media and contributing analyst at TV[R]EV, where he helps companies at the intersection of media and technology understand and navigate the rapidly changing landscape. Gasbara consults for companies across the advertising ecosystem, helping brands, agencies, publishers, tech providers and data solutions companies do everything from develop their next generation ad tech stack, to content strategies and brand equity resulting in multi-million dollar acquisitions.

Annie Edwards -Travel and Cause Based Marketer

Annie’s a curious creature who has contributed broadly at Fabric over the years. From helping the launch of Fabric Studios, Fabric Media’s experiential space for creatives, curating and hosting inspirational community events, to spearheading Short Film Night to art exhibitions to the recurring variety show, “Laughter, Lyrics and Art.” The leader of our cause based initiatives , she leads Fabric’s work for Polar Bears International working with scientists and the broader community to raise awareness about the plight of the bears, sea ice and the relationship they have to our global future. Annie is currently living the dream in Spain.

John Cassillo - Head of Analytics and Trend Reporting

John is a data and trends editor and strategist at Fabric and an analyst for our measurement brands. He also serves as editor and contributor at TVREV. John has a decade of media experience servicing brands such as AT&T, Salesforce.com, Vans, and Oberto on content creation initiatives and sponsorship activations. He's also the managing editor of SB Nation's Syracuse Orange sports blog, Troy Nunes Is An Absolute Magician, where he leads a 20-writer staff, runs social media properties and hosts a weekly podcast.

Julia Pokorny- Community Engagement, Investment Strategist

Julia is a performance marketer that has developed the skills for managing community and customer engagement programs using both paid advertising and organic media. She has experience managing investment strategies across digital media and industry events and oversees programs for media and measurement companies, non profit organizations and more. Prior to joining Fabric, Julia worked in digital media planning at Horizon Media. She holds a degree from UCLA where she played Volleyball and enjoys the outdoors and baking for her family.

Eleanor Dowling Semeraro - Editorial, Data Analysis

Eleanor is a marketing and communications professional with a passion for social media, TV and entertainment. She's worked at big and small companies alike, including the social TV startup Bluefin Labs and was most recently on the Communications team at Twitter. Eleanor particularly enjoys working in an editorial capacity, writing and copy editing for web, news, thought leadership content and more. 

Paul Kontonis- CMO in Residence

Paul Kontonis is a strategic marketing executive and brand builder with 25+ years experience navigating businesses through the ever changing marketing landscape to reach revenue and company M&A targets. As trusted CMO in residence for Fabric, Paul is an industry leader who combines his multi-industry experiences in digital media and marketing with proven methodologies that transcend industries. Paul has been a regular contributor to the ANA CMO Growth Council and has served on the board of numerous marketing trade organizations.

Martha Bennett - Public Relations, Account Manager

Martha is a strategic communicator with a heart for all things entertainment and media. At Fabric, she helps create and maintain relationships with the media by crafting and presenting stories for earned coverage, as well as assists with developing campaign strategies for clients. Her experiences range from press and event management at the John F. Kennedy Center for the Performing Arts in Washington, D.C. to marketing at the London Film Academy in the U.K. A North Carolina-native, Martha earned a B.A. in Media & Journalism from UNC - Chapel Hill.

Lizzy Harris - Communications Specialist

With more than 10 years of PR experience Lizzy excels in the B2B and B2C tech landscape. Having launched and worked with global brands including Ello, NASA, and Techstars, Lizzy has proven success in media relations, thought leadership, M&A, crisis communications, and company and product launches.

David Bloom - Communications Strategy

David Bloom has been a communications executive, editor, journalist and social-media strategist for a series of prominent organizations, including MGM Inc., USC Marshall School of Business, Deadline.com, Variety, Red Herring magazine and the Los Angeles redevelopment agency. He consults with clients on communications strategy, social media and related issues.

Theo Dumont - Entertainment, Film

Dumont has over 15 years working in entertainment publicity. He is the co-founder and co-director of the Oscar-Qualifying HollyShorts Film Festival and co-founder of the Mammoth Film Festival. Dumont currently spearheads media relations, publicity and strategic marketing communications campaigns for entertainment industry clients including Spike Lee, The Netflix Original Series She’s Gotta Have It.. More...

Kevin Fox Damata - Video/Web Production

Kevin Damata has been creating content since his first middle school project "Careful What You Wish For", which became a fan favorite at local film festivals. He has spent his life in service of people-- be it managing entertainment programs for venues, award-wining restaurants or national marketing programs for major brands. A Fabric Media, Kevin oversees video and web production for clients. He is a go-to for troubleshooting and special, creative projects. A proud father of three from Manch-Vegas, N.H., Kevin resides in Denver. 

Tom Flanagan - Branded Entertainment

Tom is a branded entertainment pioneer. He has led agencies, developed TV shows, managed musicians and celebrities and invented gaming brands. Fabric has worked with Tom launching award winning campaigns for Crocs, launching NY office for Leo Burnett including a creative campaign that won a Cannes Golden Lion, staged concerts around the world for charities, and collaborated on creative for auto companies, sneaker brands and health food.

Sydney Ayers - Corporate, Social Responsibility

Sydney Ayers, APR, Fellow PRSA, has worked in agency public relations, marketing and advertising for more than 25 years.  Through her association with some of the leading public relations and advertising firms in the Rocky Mountain region, she has served a wide variety of consumer and business-to-business clients on the local, regional, national and international levels. More...